In the retail industry, cameras are used to track where and whose customers (men or women) stand longer, which signs they look at longer, which things they linger over, and which items they ignore and pass by. The information acquired is utilized to improve the shop’s display of items and, as a result, attract more customers.
Data and statistics that enable people tracking aid in the creation of unique customer profiles and the better alignment of product setup and layout with consumers needs.
The gender of a person in a fashion store, for example, is detected using cameras, and appropriate clothing items are advised on a computerized display.
Cameras are commonly used in the following areas:
- Digital signage cameras with integrated cameras
- Cameras in store windows or on shelves
- Shop surveillance cameras
